It’s that time of year when the world is washed in pink, and people prance around in their favorite tongue-in-cheek, boob-aware apparel. But how much awareness does all this bring to the realities of breast cancer, and how much does this just turn our attention to boobs?
Don’t get me wrong, I have nothing against boobs. I am pro-boob. I was quite attached to mine, till one tried to kill me. Boobs are awesome, an entertaining conversation topic, they bounce, they feed babies, they’re happy, fun playthings. Breast cancer is the Debbie Downer in the room.
There’s nothing quite like a breast cancer survivor telling the reality of her story to ruin all the fun of a cute little breast cancer “awareness” meme. I wish breast cancer was fun. I wish it was cute. I wish buying pink shoelaces would save a life. But breast cancer isn’t cute. It’s ugly. It’s deadly. It doesn’t care if you have a good attitude, or wear pink.
But I can’t wish the pink away, not until we find a better way to fund finding a cure. Unfortunately, not only do we have to endure pink every year, but every year breast cancer survivors go out and parade ourselves around to raise money for breast cancer organizations we believe in. Like it or not, the reality is that many good organizations funding research and programs that help women with breast cancer survive depend on October, on the Breast Cancer Awareness Month, the make the majority of their budget for the upcoming year. And yes, the results of that funding has lead to research that led to treatments that beat back my cancer. And those fundraisers brought in money for breast cancer support organizations that helped me survive my treatments. These fundraisers do make a difference when the money goes to the right place.
So as much as we hate it, we put on the pink and we paste on the smile, because these programs helped get us through it, and now we’re paying it forward so those programs can help someone else. BUT, we’re very careful who we support.
Not everything pink forwards money on to organizations that are seeking the cure, or supporting women with breast cancer. There are so many devious programs out there making money hand over fist selling pink items. Some paint an item pink even though it’s a known carcinogen. Some send no money at all. some just bilk the well-meaning of extra cash. They send $1 to a breast cancer org? Sure, but they bumped the price from $5 to $10 before they painted it pink. That little bit of pink is making them an extra $4 a pop, and you’re buying, not because you need it, but because it’s pink. Sometimes it’s more effective to make a direct donation (also tax-deductable) rather than purchasing something just because it’s pink in October.
Yes, awareness is important. Yes, its the once annual reminder to do the self-exam that we should be doing every month. But we also need to spread awareness that young women, even young girls, can get breast cancer. And men, too. And we can’t stop at awareness.
Unfortunately, there are a lot of amazing women who are dying – and they’ve got all kinds of awareness. Awareness is not enough. We need a cure.
You can learn more about my cancer story here: