pinkwashing

chemo bald - Judy Schwartz Haley

It isn’t easy being pink

It’s that time of year when the world is washed in pink, and people prance around in their favorite tongue-in-cheek, boob-aware apparel. But how much awareness does all this bring to the realities of breast cancer, and how much does this just turn our attention to boobs? Don’t get me wrong, I have nothing against …

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Pinkwashing and Breast Cancer Awareness Month

As we wind down the end of October and Breast Cancer Awareness Month, I’ve heard a number of complaints that go so far as to say we should just forget Breast Cancer Awareness Month altogether because of all the pinkwashing. What is pinkwashing? When corporate jerks slap a pink ribbon on a product or service …

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