a visit with Allrecipes.com

A visit with Allrecipes.com

a visit with Allrecipes.com

When I stepped off the elevator into the Allrecipes offices, it opened up into a stunning kitchen and dining area. Food is the focal point of everything they do, and the kitchen is where that magic happens.

allrecipes.com kitchen

The stunning view from the kitchen looked out over Westlake Park, and across to the Macy’s building.

allrecipes-kitchen-view

I had no idea that Allrecipes was in Seattle, a start-up born 17 years ago from a few University of Washington students bouncing around ideas for using this new internet thingy in conjunction with database technologies. I think they hit on a winner.

allrecipes-kitchen-1

allrecipes-dining-area

17 years is ancient in terms of social media, and they brought out their experts to give us some pointers

Social Media

  • Don’t simultaneously post the same update on all the social media outlets.
  • Facebook and Twitter and Instagram are used differently by media consumers, take that into consideration when posting.
  • Schedule posts in advance so they go out throughout the day, rather than bombarding readers with multiple posts hitting their feeds all at the same time
  • Kale and quinoa, and other healthy foods are hot right, but if you want a boost, cheesy casseroles are always good for a bump in shares.

Everyone loves grandma’s cheesy casseroles.
People love grandmas. Grandmas are hot right now.

Food Photography

  • spritz food with water or olive oil to freshen it up during the photo shoot.
  • a sprinkle of salt or large grain sugar adds sparkle
  • if you are working with whipped cream, adding a little cornstarch during whipping will help it hold up better during the photography session

Of course, they fed us at the Allrecipes event: salad on a stick. That turned out to be quite the cute entertaining idea – the buffet line include kebab sticks with easily pierce-able foods such as ravioli, mozzarella pearls and cherry tomatoes. My favorite combo was watermelon, feta, and mint.

allrecipes-lunch

 

True to form, combining a bunch of bloggers with a food oriented event meant getting through the line took a minute as we all snapped away as we loaded our plates. Luckily I snapped a couple shots before loading my plate because I quickly realized that I am not graceful enough to juggle photography with a plate full of food.doughnut-kebabs

Dessert was on a stick as well: strawberry shortcake on a stick. This was doughnut holes and strawberries. Chocolate sauce and whipped cream were provided for embellishing the treat.

This was such a great event, and I want to thank Allrecipes and Seattle Bloggers Unite for putting this event together. I look forward to delving into all that Allrecipes has to offer, and you can expect more recipes to be highlighted on this blog in the future.

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